Photography & Visual Identity by Manuela Franjou
Explore Manuela Franjou's stunning photography and visual identity work for bakeries, burger joints, and pizzerias. Stand out with unique branding and captivating imagery.
SOCIAL MEDIAVISUAL IDENTITYCONTENT CREATORPHOTOGRAPHYVIDEOS, FILMS
manuela franjou
8/29/20242 min read


A Family Bakery with a Twist
At Pa de Can Maula, tradition meets innovation in the most delightful way. From weekdays filled with the aroma of freshly baked bread to weekends buzzing with the excitement of a pizzeria and hamburger joint, this family bakery knows how to keep things interesting. Our journey with Pa de Can Maula’s social media has been no less than an adventure itself!
Food Photography: Capturing Tradition with Chiaroscuro
When it comes to showcasing the daily magic of bread making at Pa de Can Maula, we let the photos do the talking. Our focus is on high-quality food photography that brings out the essence of traditional baking. Using chiaroscuro lighting techniques, each shot emphasizes the rich textures and inviting warmth that only a family bakery can offer. This approach not only highlights the quality of the bread but also creates a visual story that speaks to the heritage and craft involved.
Rock & Roll Weekends: The Vibrant Transformation
As the weekend approaches, Pa de Can Maula undergoes an amazing transformation. Out with the old-timey charm, in with the dynamic vibes of a rock-themed restaurant. Our content takes on a more youthful and energetic tone, reflecting the shift. The imagery? Bright, bold, and full of life. From sizzling burgers to mouth-watering pizzas, each post is designed to capture the attention of a younger audience without alienating long-time patrons.
Connecting Through Reels: A Personal Touch
One of our standout strategies has been the creation of specific reels that resonate with Pa de Can Maula’s customers. Whether it's a behind-the-scenes look at the making of their legendary dough or a fun, quick snippet of a pizza being prepped for the oven, these reels offer a familiar and welcoming insight into the bakery’s dual worlds. It's about more than just sharing what's on the menu – it's about creating a connection.
So far, the response has been phenomenal. Our blend of honoring the bakery's roots while embracing its weekend persona has allowed us to craft a visual identity that’s both coherent and captivating. Stay tuned for more updates and mouth-watering posts from Pa de Can Maula, where tradition and modernity marry in the most delectable fashion.
@padecanmaula
pics and visual identity, content creator: www.manuelafranjou.art
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